Search Engine Optimization (SEO) is the trump card for better website ranking. It works with search engines to locate and rank your web page more prominently, than over maybe a zillion results in response to a search query. It can improve the volume and quality of traffic to your website. It can make your website rank better for visibility of a search engine’s listings for relevant keywords. On the other hand, Search Engine Marketing (SEM) is a substantial component of Internet Marketing. It's all about increasing a website’s rank in Search Engine Result Pages by contextual advertising and paid placement.

In a nutshell, a complete package of SEO & SEM increases the Page Rank of a website. It builds on relevant keyword phrases of a page in a website and helps the website get properly indexed and ranked by the search engines.

Achieving a top ranking position on any search engine is critical. Search engines offer the most effective means of attracting targeted buyers and customers from anywhere in the world. The problem is getting to the top requires coherent and regular attention. Keyword research is a crucial foundation of any good SEO campaign.

Let’s reverse engineer. The basic objective of a Search Engine is to pick up search results, i.e. websites which provide relevant information based on the user's queries. There could be a vast pool of similar websites but the challenge for the search engine is how to rank the results and show the ones which are most relevant to the user. It is here that the Search Engine makes use of heuristics and algorithms to understand the Website Content and works as an automated broker to the User who’s querying for specific result sets. These algorithms are ever evolving as Search Engine keeps refining its understanding about a website and user interaction. Keywords and content understanding of an Information Seeker is also an evolving process from the point of a user.

SEO and SEM needs to done in such a fashion that it can be that Website which according to Search Engines is a website which a user would like to view for a set of specific keywords. By adding content to your website that provides helpful information to your visitors, you can add more weight and relevance to your website. Another activity called Link building is another key element in SEO. Link building services evolve the link popularity of a website and play a useful function in website promotion. Efficient link building helps create more voice about the website over the web. This helps Search Engines relate the popularity of the website and thereby assist in improving website ranking.

There are millions of searches per day across the major search engines: Google, Yahoo, MSN, AOL, ASK and many more similar search engines. As a SEO and SEM service provider, we at dharma.h, draw up a custom plan and strategy for your website and its keywords. We keep abreast with the latest Search Engine algorithms and heuristics and make your website palatable for the Search Engine bots. We adhere strictly to ethical SEO guidelines. We make and propose on-page and off-page SEO Optimization of a website.

We can boost your website ranking; can promote your website. We can make use of SEO, SEM and Email Marketing along with other forms of digital media marketing so that your website can get its desired audience. We help you achieve high conversion rates & higher Return on Investment (ROI) so tjhat your digital marketing activity leads to desired results.

Beat competition. Trust us we’ll find your business back! Give us a shout and we’ll do a complimentary evaluation of your website for you.

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